Show and Tell: SweetskinZ Why have rims when you can have skinz? CNN's Richard Lui takes a look at bicycle tires with color. learn more

Want the ultimate customized car? Declaring that "plain black tires are beat," SweetskinZ is currently partnered with Duro tires and Jurong Excel Rubber, but is looking to work with other manufacturers who want to offer "the new diesel for supreme style." learn more

Pimping Tires for Fun and Safety The company got some ink last year with reflective bike tires that looked more like art projects than safety measures. Now it's applying this patented "SkinZ" technology to car tires, especially for ATVs in no-man's land. learn more

SweetskinZ Industry Makeover The rubber industry has been quietly evolving over the past few years... With the help of the latest technological advancements, rubber has improved and changed for good. learn more

Sweet For the ATV rider who is looking for attention... learn more

Revolutionary Tire Prototype A prototype tire from SweetskinZ... With full-color graphics and patterns that are also reflective at night, this ATV tire represents the future of the industry, not only for off-road, but for automotive and truck tires as well. learn more